Big news for your smile—Boka is officially hitting the shelves at over 1,400 Target stores and Target.com! As the first n-Ha (nano-hydroxyapatite) oral care brand available in Target stores, we’re making it easier than ever to upgrade your routine with enamel-supporting, fluoride-free formulas.
A Retail-Exclusive Launch
As part of this move, we’re launching a travel-friendly 3.4 oz tube version of our best-selling n-Ha Ela Mint Toothpaste and n-Ha Refresh Mint Whitening Toothpaste in stores at $9.99.
Ela Mint n-Ha Toothpaste is our fluoride-free favorite that helps remineralize teeth while keeping your breath fresh and minty. Meanwhile, the Refresh Mint Whitening n-Ha Toothpaste is a peroxide-free way to gently brighten your smile with the power of n-Ha and baking soda.
A Major Milestone in Oral Care
This launch comes on the heels of Boka’s 482% year-over-year retail sales growth, showing just how much people embrace better oral care
“Bringing Boka into Target’s personal care aisle is a major milestone for us,” says Trish Kozlak, Head of Retail Expansion at Boka. “We’re excited to make high-performance oral care more accessible while introducing packaging that’s as modern and thoughtful as the formulas inside.”
Boka is already shaking up oral care—our best-selling Ela Mint Toothpaste is Amazon’s #1 toothpaste, with over 50,000 glowing reviews to prove it. And now with a spot on Target shelves, even more people can use and enjoy our science-backed, fluoride-free toothpaste.
Find us at a Target near you or shop online at Target.com.
